Beat.no

Here's the latest Beat.no spot which is just released!
When director David Reiss-Andersen from Pravda came to us with this project in May we at Gimpville pushed for a traditionally animated approach. Fortunately he thought it was a very good idea and I got to do some good old hand-drawn animation again.
I started off doing some concepts and towards the end of May we spent one morning at Danseløvene dance school here in Oslo filming the talented dancer Meriam doing some nice moves for reference.
I made a rough cut of the material and started animating the entire thing in TVPaint. Simon Dahle Nyhus helped me out animating the fancy rim lights and cleaned up my rougher lines.
I animated the whole thing in about four weeks - and here it is.
I've also included a progress clip showing the reference material, a rough version, the cleaned up animation and the final spot.
Hope you'll enjoy it as much as I did doing it. :)